Adobe to Unveil Generative AI Video Creation Tool in Limited Release Later This Year

San Jose, CA – September 11, 2024 – Adobe, the software giant known for its Creative Cloud suite, announced plans to launch a new generative AI-powered video creation and editing tool in a limited release later this year. The move comes as the company aims to revolutionize the video production industry with cutting-edge technology.

The new tool, which will be part of Adobe’s Premiere Pro software, will feature advanced capabilities such as object addition, object removal, and generative extend. These features will allow users to seamlessly add or remove elements from footage and extend clips to achieve the perfect edit.

“With a simple text prompt, you can change the landscape of a shot or swap out props,” Adobe stated in a blog post. “Insert a scenic view of a city or a mountain range in the background as well as convert objects like a trash can into a mailbox.”

The tool will be powered by Adobe’s new Firefly video model, which has been developed in collaboration with industry partners such as OpenAI, Runway, and Pika Labs. The model will also include content credentials, which will provide transparency on whether AI was used in the creation of media and which specific model was employed.

The limited release of the new tool is expected to take place later this year, with a wider rollout planned for 2025. Industry experts believe that the introduction of generative AI in video production will significantly impact the industry, opening up new creative possibilities and streamlining workflows.

As the industry eagerly awaits the release of the new tool, Adobe remains committed to working closely with the creative community to ensure that the technology supports and improves the creative process.

Sources:
[1] https://www.youtube.com/watch?v=6de4akFiNYM
[2] https://www.adobe.com/ai/overview.html
[3] https://www.adobe.com/za/products/firefly.html
[4] https://www.adobe.com/products/premiere/ai-video-editing.html
[5] https://www.reuters.com/technology/artificial-intelligence/adobe-launch-generative-ai-video-creation-tool-later-this-year-2024-09-11/
[6] https://blog.adobe.com/en/publish/2024/09/11/bringing-gen-ai-to-video-adobe-firefly-video-model-coming-soon
[7] https://news.adobe.com/news/news-details/2024/Adobe-Previews-Major-Advancements-to-its-Upcoming-Firefly-Video-Model/default.aspx
[8] https://money.usnews.com/investing/news/articles/2024-09-11/adobe-to-launch-generative-ai-video-creation-tool-later-this-year