Massive 97-inch TVs Experience Surge in Sales Amid Price Drops

As the holiday season approaches, consumers are increasingly purchasing oversized televisions, particularly 97-inch models, which have seen a significant price reduction. Retailers like Best Buy report that these “XXL TVs” are flying off the shelves as people look to upgrade their home entertainment systems.

According to Best Buy’s Chief Merchandising Officer, Jason Bonfig, the trend towards larger screens has been growing, especially since many consumers are replacing TVs they purchased during the pandemic. He noted that the drop in prices has made these large screens more accessible to a wider audience.

The demand for larger televisions is not just about size; it reflects a shift in consumer preferences towards immersive viewing experiences. Industry analysts suggest that as more people invest in their home entertainment setups, particularly with streaming services offering high-definition content, the appeal of larger screens continues to rise.

In addition to the growing popularity of XXL TVs, retailers are preparing for a busy shopping season. With Black Friday and Cyber Monday around the corner, experts anticipate that sales will continue to climb.

As consumers flock to stores and online platforms for these massive televisions, it is clear that the trend reflects broader changes in how people consume media and prioritize their viewing experiences.

For further insights on this trend and expert opinions, you can refer to the original article on CNN here.

Sources:
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