Photo “Spotify” by Johan Larsson is licensed under CC BY 2.0.
In a significant move to bolster its podcast offerings, Spotify has announced a major deal with NFL star Jason Kelce and popular podcast host Alex Cooper. This new partnership is seen as a strategic effort to compete with the likes of Joe Rogan, who has been a dominant figure in the podcasting world.
According to reports, Jason Kelce, the Philadelphia Eagles center, and Alex Cooper, known for her hit podcast “Call Her Daddy,” will be producing exclusive content for Spotify. This deal underscores Spotify’s commitment to expanding its podcast library and attracting high-profile talent.
Jason Kelce, who has already made a name for himself in the sports world, is expected to leverage his charisma and sports expertise to create compelling content. Alex Cooper, who has built a massive following with “Call Her Daddy,” will continue to produce her popular podcast exclusively on Spotify.
The deal is part of Spotify’s broader strategy to invest heavily in podcasting. The company has been aggressively pursuing top talent and acquiring popular podcasts to enhance its platform. This move is seen as a direct challenge to other major players in the podcasting industry, including Joe Rogan, whose “The Joe Rogan Experience” has been a long-standing favorite among listeners.
While details of the financial terms of the deal were not disclosed, it is clear that Spotify is willing to invest significantly to secure top talent. This strategy aligns with the company’s goal of becoming a leading platform for podcast consumption.
For more context, Spotify’s push into podcasting has been a key part of its growth strategy. The company has made several high-profile acquisitions, including the purchase of Gimlet Media and Anchor, to bolster its podcast offerings.
As the podcasting landscape continues to evolve, deals like this one highlight the increasing competition for talent and listeners. With Jason Kelce and Alex Cooper on board, Spotify is positioning itself to capture a larger share of the growing podcast audience.
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